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Wednesday, June 18, 2014

Downy Parfum Collection- "Every rub is a different perfume experience"

Reignite Romance with NEW Downy Parfum Collection
-Scent Switcher ensures every rub is a different perfume experience.

Fall in love all over again with Downy Parfum Collection, a range of luxuriosly scented softeners developed according to fragrance trends and with the best perfumers in the world. As one of the world's leading fabric softener brands, Downy now brings to Malaysians a new innovation, the Scent Switcher - a technology that makes every rub a new experience!

Each variant in Downy Parfum Collection - Mystique, Passion, Innocence and new to the range, Happiness - now contains dual PMCs (Perfume Micro-Capsules)in each bottle. These tiny particles become activated with the natural movement of clothes, releasing different perfumes, resulting in a varying array of scents. The experience is akin to wearing two of your favourite perfumes and the scent will last until your next wash.

Commenting on the product, Ms Goh Seng Jone, Communications Manager of P&G Malaysia said, "Downy Parfum Collection caters to the fashion-conscious who want not only the best care for their clothes, but a luxurious scent that spice up the mood. Now that the range is enhanced with the new Scent Switcher technology, make your presence felt and get ready to be noticed as every rub of your clothing delivers a different perfume experience!"

To highlight the importance of scent on important social occasions, Downy Parfum Collection launched an online survey today in association with social networking and fashion portal Clozette to ask readers if it is true that men do not notice women as much as that first date experience. Are men clueless when it comes to noticing women after the first date? Head to to join in the survey. Also, join in the conversation on social media with #CluelessMan and #DownyMY.

Scent plays a key role in who we notice, and a good scent can enhance important social occasions, first date included. Downy enlisted one of the most popular actor couples in Malaysia, husband and wife duo Farid Kamil and Diana Danielle to share their thoughts on the importance of scent in reigniting romance between couples, bringing back the feeling of a "first date".

"First dates are all about getting to know each other and allowing the romance between each couple to develop and come to life", said Diana. "Sometimes I do reminisce about our first date and I love the idea of Downy Parfum Collection being able to give me this chance to bring back that "first date feeling" with my husband. I am sure he will be quite happy too!" she laughed.

What does Farid have to say? " I believe that a husband will never forget that first date with his wife, and while I appreciate Diana in my life every day, the notion of being able to relive that feeling of the first date is almost too good to be true. It is really an amazing experience to have, thanks to the new and enhanced Downy Parfum Collection,"he said.

The enhanced Downy Parfum Collection with Scent Switcher technology is available at all major retail outlets from April 2014. Recommended Retail Price is RM5.85 for 370ML, RM10.90 for 900ML and RM20.90 for 1.8L.

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